The Windup Watch Fair is a three-day-long shopping event that brings watch brands and customers together in a fun, approachable, and engaging environment. Always free and open to the public, Windup encourages everyone from seasoned collectors to first-time watch buyers to come in, take a look, and talk about watches. The Windup Watch Fair has become the most popular consumer watch event in America with events annually in San Francisco, Chicago, and New York City.